Reality Check is a youth-led movement with the goal of exposing the truth about tobacco and the manipulative marketing practices that the tobacco industry uses to target teens.

Reality Check is designed to reduce the impact of the number one preventable cause of death and disease in the world-tobacco use.

Reality Check is a teen-led, youth empowerment campaign that conducts activities and projects designed to help teens make a more informed decision about tobacco use.

Reality Check is a movement made up of teens from every county in New York State who want to tell the tobacco industry that if they think they can keep targeting New York teens without any resistance, they need a reality check.

Reality Check empowers youth to tell their peers that the tobacco industry views them as "replacement smokers."

Reality Check is not anti-smoker, it's anti-tobacco and tobacco industry.

If Reality Check can save one youth from falling prey to the lies about tobacco and manipulations of the tobacco industry, then it's been a success.